Syngenta Brings New Innovative Products for Abiotic Stress Management

Singapore, 27th June 2023 - An eagerly anticipated event took place as Syngenta proudly unveiled two groundbreaking products: HICURE, the pioneering biostimulant, and HERITAGE ACTION, a cutting-edge fungicide. The product launch event held in Shangri-La Rasa, Singapore proved to be a success, captivating the attention of over 50 industry experts and professionals from the turf industry. With immersive booths, engaging activities, and comprehensive presentations, the event showcased the remarkable features and benefits of the new products, leaving a lasting impression on all attendees.

During the event, immersive booths took center stage, providing attendees with a firsthand experience of the remarkable capabilities of Hicure and Heritage Action. Live product trials and interactive demonstrations allowed participants to witness the biostimulant properties of Hicure and the outstanding effectiveness of Heritage Action as a top-tier fungicide. In addition, we had the opportunity to present Syngenta’s Cropwise app and our disease diagnostic LAMP. These engaging experiences generated excitement and curiosity, leaving a lasting impression on all those who attended.

The presentations delivered by Syngenta further elevated the event's success. In-depth discussions provided insights on the scientific advancements and unique features of Hicure and Heritage Action. Recognizing the importance of targeting the turf industry, the event customized its approach to resonate with professionals from this sector. By highlighting the compatibility, ease of use, and promising results of both products, a strong message was established with the attendees on bringing abiotic and biotic stress to the next level.

The successful launch event of Hicure and Heritage Action in Singapore stands as a testament to Syngenta’s commitment to innovation and excellence. With our 4 key pillars: People, Passion, Innovation and Solutions, Syngenta Professional Solutions will continue to break barriers and work towards reshaping the future of turf management.