BTME and Continue to Learn bookings surpass 2024 numbers
BTME is gearing up to be a bumper edition of Europe's leading turf trade show and education conference in January.
The Syngenta team will be there on stand 226, along with the full exhibition stand area and education bookings at an all-time high.
By early December, the Continue to Learn education programme has achieved over 1,000 bookings at its earliest point ever, while stand bookings had already exceeded the overall total achieved for the 2024 edition of the show.
To accommodate this demand, BIGGA has introduced innovative solutions, including the debut of the Industry Launchpad attraction.
Key industry partners due to return to the event include The R&A, England Golf, BAGMA, EIGCA, Grounds Management Association and the GCMA, underscoring BTME’s influential role in the UK golf industry.
The trade show also supports BIGGA’s flagship education initiative, Continue to Learn. Open to anyone working within golf greenkeeping and sports turf management, the programme has already seen exceptional demand - with 80% of Continue to Learn classes already sold out.
The Continue to Learn: Conference programme is also proving popular and, during the first week in December, BIGGA reached its 1,000th Continue to Learn booking, a milestone achieved earlier than ever before.
Jim Croxton, BIGGA CEO, said: “I’m incredibly proud of the BIGGA team, whose dedication and innovation has propelled BTME and Continue to Learn to new heights. Their commitment to creating an exceptional experience for our members and the wider turf industry has established BTME as a cornerstone of the golfing calendar that is growing in size and reputation each year.
“The strong support for Continue to Learn also highlights a positive shift in attitudes towards greenkeeper education."
"The golf industry has a growing appetite for education and training and Continue to Learn and BTME are the ideal format for that to take place. This enthusiasm for professional development bodes well for the future of our sport and the industry as a whole.”
Registration for BTME is open now. For more information about the trade show and the Continue to Learn education programme, visit www.btme.org.uk.
